SWOT Analysis
1. Has a lot of fleets
2. Has two offices, in Bandung and Jakarta
3. Already has its own legality of CV-shaped
4. Having experienced and competent human resources
5. Has many routes
1. Seat configurations that still use the standard type
2. Because Lintas is new company, so the brand image isn’t well known to the public
Strengths
Weakness
1. Active in digital marketing
2. Having high quality human resource in terms of speaking English
3. Luxury brand image
4. Having experienced and competent human resources
5. Having wifi on board
1. Very few routes compared to its competitors
2. Brand image is more prominent is the side of the tour so the shuttle side isn't so well known.
Strengths
Weakness
1. Have a lot of fleet
2. Well known brand image for shuttle industry
3. Have many routes
4. Have its own legality of CV shaped
5. Variety of fleet
1. Price is too expensive
2. Crowded and narrow pickup point
Strengths
Weakness
1. Affordable price
2. New fleet and comfortable configuration seat
3. Strategic Location
1. Unwell Brand image
2. Punctuality
3. New entrants compared to its competitors
4. Few fleets rather than competitors's
Strengths
Weakness
Generic Competitive Strategies
Strategic Group Analysis
Value Chain Analysis
Value Net Analysis
Customers
Complementors
Suppliers
Competitors
The customers come from both area (Pick up and Destination area) such as JABODETABEK and Bandung.
City shuttle industry usually just need few suppliers like for the fuel (Pertamina), beverages on ride (AQUA) and wifi for particular shuttle that featured wifi on their vehicle.
Competitors for this industry can come from many area, like in the same industry the rivals came from different company that offered more facilities for the customer and also from other industry in terms of transportation such as Train.
Competitive Advantage Test
For this industry (city shuttle) suitable or match with Travel industry that offered similar services but with more transportation options like Airplane.